"Mark made us feel comfortable, did his homework on our issues and delivered training that really was and is very beneficial. He made us aware of media 'traps', things not to say and how to stick to your main objectives. These 'tricks of the trade' have already proved useful to me in a local situation that we're working on at present. I'm even being more careful on what I wear in certain situations!"
-John Koster
President
Harrah's Northern Nevada
"We interviewed several companies before determining that MediaWorks Resource Group was the best fit for our media training needs. Physicians, nurses and administrators at Childrens Hospital Los Angeles are often called upon as experts by local, regional and national news outlets, and we feel it's important that they represent our young patients and their families in a professional, yet sensitive manner. With Mark Bernheimer's assistance, we are able to do just that."
-Steve Rutledge
Director of Communications
Childrens Hospital Los Angeles
"Because our racers are very young (some still in their teens), we needed someone who would be aggressive in the training but who wouldn't alienate the team. Mark was excellent on all fronts. He had researched not only Suzuki's team, but the world of motorcycle racing in general. The result was that he held the racers' attention -- no small feat -- and worked with them so that they progressed seemingly exponentially in their media skills. I look forward to working with Mark and MediaWorks Resource Group in the future."
-Wendy Black
PainePR for American Suzuki Motor Corp.
"It's an imperative to have our leaders understand the complex machinations of the news/media business. Mark crystallized, articulated, and then communicated the myriad tips and techniques to not only survive, but excel in this important area of business. We are now strengthened by the powerful knowledge and experience he brought into our world."
-Mark E. Affleck
President/CEO
California Avocado Commission
"When it comes to helping companies project the proper image through the use of mass media, I know of no media training firm with a better grasp on the industry than MediaWorks Resource Group, and no coach with more tangible journalism experience than Mark Bernheimer."
-Professor Scott Carr
The Anderson Graduate School of Business, UCLA
"MediaWorks Resource Group is an excellent resource for counsel and training in one of the most overwhelming areas for marketing professionals - media relations. Mark Bernheimer provides fabulous insight into why reporters do as they do, and expert advice on how to handle even the stickiest of situations with finesse. His discussion of well-known reporting tactics is thorough and he provides great counsel on how to avoid tabloid situations. After working with Mark, I am confident that any newcomer to media relations could handle the toughest of inquiries both professionally and successfully."
