- Is MediaWorks any different from all those other media training firms I see on the Internet?
Most definitely. MediaWorks offers the know-how of a genuine network news veteran who worked on the air covering recent national stories you can remember. And because he now works exclusively as a media consultant and trainer, he is freed from the conflict of interest inherent with media trainers who still work as journalists.
On the other hand, we haven't forgotten our journalistic roots. For most larger executive media training sessions, clients confront real news camera crews with full-sized professional gear. Effective media coaching requires realism in order to prepare clients to face reporters in the real world.
Our media skills training sessions are realistic and challenging, but never designed to shock, frighten, or intimidate. We don't need to use scare tactics to convince you that media training is important.
- What happens during a typical training session?
Unquestionably, the on-camera drills and critique constitute the most important component of any media training. Clients are put through a series of challenging interview simulations which have been highly customized to their particular industry, company, and/or issue.
But the training starts even before the first drill. Each session begins with an informative orientation, where clients learn how reporters operate, and how to best represent their own interests during the interview process. Instead of dry PowerPoint and generic workbooks, we accomplish this through interactive dialogue, entertaining video examples, and the anecdotal presentation of the facilitator.
Call us for a more detailed rundown of the typical training agenda.
- Where do you conduct your training sessions?
MediaWorks' offices are conveniently located in the Brentwood area of Los Angeles. Clients wishing to escape the distractions of their own offices are invited to attend training here. If it is more convenient, we are happy to come to your location, anywhere in the world.
- Do you offer private instruction, or classes?
Both. We train individuals, and groups ranging from 2-200.
- What kind of traditional media do you prepare your clients to face?
We've worked with Fortune 500 CEOs preparing for 60 Minutes, scientists appearing in trade journals, and small-town newsmakers about to be featured in their local papers. There simply isn't any kind of reporter or media we can't prepare you to face.
- How can you help with our social media campaign?
No matter how you are communicating with the public, we can help you do it more effectively. We’ll help you position your company using your own website or any of the popular social networking sites. And if you use video to deliver your messages, we’ll coach your on-camera talent, then shoot and edit the clip for you.
- How long is a typical training session?
We offer half-day sessions (3 hours) and full day sessions (6 hours).
- What about your rates?
Our rates are very competitive. In this economic climate, it may be tempting to use price as the sole criteria for hiring a media trainer. Instead, we encourage you to present us with a bona fide quote from any other professional media training firm. We will do our best to match or beat it.
- What kind of follow-up do you offer clients?
Our motto is, "Once a client, always a client". We offer unlimited follow-up training by phone regarding any issue covered during the original training.
- How far in advance should I book my training?
Although we always try to accommodate last minute bookings, it is recommended that you reserve a date 4-6 weeks in advance for optimum availability.